Digital strategy as a foundation for SEO and SEM strategies.
What is Digital Marketing?
Every business needs marketing services. Whether it is a website, lead generation, communicating with their target audience, or simply having an online presence, digital marketing is the most efficient and wide-reaching methods to grow a business.
- Digital advertising spending worldwide is $229.25 Billion and growing to $335.48 Billion by 2020.
- In the US alone, digital advertising spending is a $72 billion dollar industry.
- Digital marketing makes up 41% of the total ad spend by businesses, which is bigger than TV, Radio, or Print advertising.
Digital marketing is always changing and expanding, making it almost impossible for business owners to know what works and what it the best strategy for their companies. That is where WorkMatix can come in. If you have questions, feel free to drop us a line or give us a call. Our discovery consultation is always free!
Search Marketing Strategy
Search marketing is the process of gaining traffic and visibility from search engines through both paid (SEM) and unpaid efforts (SEO).
But all your efforts should start with a Search Marketing Strategy that stems across your digital customers’ journeys to support business needs and digital marketing growth goals.
Meanwhile check out our blog post on “Undertaking website redesign with SEO considerations in mind“.
