Every business needs marketing services. Whether it is a website, lead generation, communicating with their target audience, or simply having an online presence, digital marketing is the most efficient and wide-reaching methods to grow a business.

• Digital advertising spending worldwide is $229.25 Billion and growing to $335.48 Billion by 2020.
• In the US alone, digital advertising spending is a $72 billion dollar industry.
• Digital marketing makes up 41% of the total ad spend by businesses, which is bigger than TV, Radio, or Print advertising.

Digital marketing is always changing and expanding, making it almost impossible for business owners to know what works and what it the best strategy for their companies. That is where WorkMatix can come in. Feel free to drop us a line or give us a call. Our discovery consultation is always free!

If you get it right, SEO can be a fantastic way to drive quality visitors who want to do business with you to your site. Some businesses and blogs can deliver well over half their traffic from SEO through their SEO mastery or the strength of their brand.

SEO is needed to help you get visible in the natural listings of the search engines. It’s about getting the organization plus its products and services in front of searchers as they search.

SEO is needed to help you get visible in the natural listings of the search engines. It’s about getting the organization plus its products and services in front of searchers as they search.

An SEO audit allows you to keep track of your website performance and ensure you maintain high organic rankings as well as a strong online presence.

This audit will give the opportunity to review existing performance, highlight issues that need to be fixed, identify improvement areas, and establish a baseline to measure future SEO efforts.

This audit will give the opportunity to review existing performance, highlight issues that need to be fixed, identify improvement areas, and establish a baseline to measure future SEO efforts. It includes:

An effective search campaign isn’t about simply generating a large amount of traffic; it’s about generating a large amount of targeted traffic, and starts with extremely in-depth keyword research.

Finding the right keywords means we have to know how your customers think even better than they do. Seeing all the options, and then knowing which combinations and strings lead to conversions (and which don’t) is key.

Properly researching potential keywords allows us to gain important insights into the current market and customer psychology.

Our process is simple, perfectly transparent and efficient. We start any project by completing a comprehensive audit on your current search visibility, covering both paid and organic activity.

From here, we research your competitors, discover what keywords to target and from there, we create carefully and intelligently planned ads.

It doesn’t end there; a big part of any paid advertising campaign is ensuring its effectiveness.

We consistently monitor our campaigns and report on their performance regularly. This gives us the opportunity to quickly amend, add or remove specific adverts if they’re not delivering, therefore, saving you from wasting money on ineffective advertising.

From the start, the KPIs we measure our performance against are customized to what has the most impact for you. Our recommendations are tailored to your goals and your organization’s capabilities to execute.

A technical site audit is a process of looking at a site, assessing its performance regarding structure and SEO compliance, and identifying areas for improvement.

A technical site audit consists of a highly-complex evaluation that goes beyond the text on the page, into the background data that most users never see, all to identify potential issues related to usability, accessibility, authority distribution, and how the site is crawled by search engines.

We use competitive analysis to identify ranking competitors for the chosen keywords, and then analyze their sites based on 10 metrics. This gives us the understanding we need to see who those competitors are, why they are a threat, and which strategies we should implement within the contract to surpass them.

We thrive on data, and our data analysts help to both gather and interpret large sets of data in order to drive campaigns in the right direction. We dive deep to pinpoint opportunities that are unique to you and your needs.

Getting a prospect to the correct landing page, generating a product view on an e-commerce site, serving up a contact capture form—without a conversion, all the preliminary steps are meaningless. Understanding how to move from page view to purchase, from interest to action, is what we do.

You don’t, unless you’re A/B testing it. We are learning how to better serve ads through consistent A/B testing. The more we test, the more we can strategize and the more you are rewarded.

Additionally, we can set up these landing page tests and manage them for you. It’s amazing what little changes over time can do to increase conversion rates.

LinkedIn is hands down the best advertising platform for B2B companies. Its targeting options not only allow us to target your audiences, but also allow us to discover new customers through our specialized campaign strategy.

Facebook remains the top social network for social media users. With its advanced targeting options, you can reach your unique audience with specific ads they’re interested in. This goes for Instagram as well.

Ask yourself:

1. “Are the pages and the content on my website accessible to search engines?”
2. “Is the content accessible to all audiences, devices, and browsers?”
3. “Do those pages load fast from everywhere?” check speed here
4. “Is the design, UI, visuals, and experience enjoyable and easy for all users?”
5. “Are the pages and images optimized with keywords?”
6. “What press coverage, social coverage, or influencer outreach can I do?”

Setup of important services and make updates

• Set-up Google Analytics
• Set-up Google Search Console (add the website to index)
• Update social and web profiles with a website link